We’ve all received (countless) emails that are nothing more than a lengthy inbox sales pitch. They end up in my spam or go directly to my trash folder for the most part. The emails that catch and keep my attention are those that entertain me, provide value to my life or delight me with creativity or humor. You have split seconds to capture an email viewers attention before you end up in the dreaded digital trash can.

You may be thinking that you’re not in an industry where hospitality matters, but hospitality isn’t just for the travel, food or retail industries. Hospitality matters in every single business. Here are three ways your business can practice the art of hospitality.

I hear this question a lot when discussing social media marketing with clients. Every business knows they need to have a presence on social media, but few use it well. It takes creativity, intentionality and a ton of time to post thoughtful content on a regular basis.